Before we have our first meeting, or you send me your first instructions, look through these questions and check if you have clear answers to all of them. They will help formulate communications message, establish design and functionality objectives and work process.

YOUR AUDIENCE

Who needs your website? Why?
Who needs this information/product/service? Why?

COMMUNICATION OBJECTIVES

What are you trying to communicate? Why?
What do users already know? What do they need to know?
What is a unique focused message do you want your user to walk away with after visiting your site?
How do you expect users to act when they visit your site? How do you respond to this action?
When someone asks about your company, what would you like people to say?
How are you different from your competitors? What makes you unique?
What are your competitors communicate successfully?
List four different items being used to represent your company?

BACK TO THE FUTURE

How did you come up with your company name?
Have you developed company logo to be used on the website?
Do you have company colors? Would you like them incorporated into your website?
Have you made decision as to preferred colors, style and grid of the site?
Are you open to design suggestions based on your web site communication objective(s)?
What have you communicated successfully in the past?

THE FUTURE IS NOW

How do you expect your web site to help you better reach your target market and improve your revenue?
What else would you like your site to accomplish?
Based on this list of functions (see list), identify which ones will help you accomplish your objective(s)? How?
How would you know that you achieved your objective(s)?

WHO IS INVOLVED?

Who is involved in this project?
Who is Zabello Design's contact?
Who is the decision making authority, if other then the contact?

LOGISTICS

Do you need advice on hosting, domain name selection and registration?
What is this project time frame?
Has a budget being designated for this project?